Introduction
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from ArcusPrinters.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We Collect Device Information Using the Following Technologies:
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Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier.
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Log Files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
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Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
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Communicate with you;
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Screen our orders for potential risk or fraud; and
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When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Introduction of Google Analytics 4 (GA4):
Our website uses Google Analytics 4 (GA4) to analyze user behavior and enhance our services. GA4 collects information such as device type, pages visited, and user interactions to provide insights into how our site is used.
User Personalization:
We use data collected by GA4 to personalize your experience, offering tailored content and recommendations. This includes showing you products that match your interests and delivering relevant advertisements.
Data Sharing and Third Parties:
The data collected via GA4 may be shared with Google and other partners for analytics and advertising purposes. We ensure compliance with all data protection laws when handling your information.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. We also use Google Analytics to help us understand how our customers use the Site. Finally, we may also share your Personal Information to comply with applicable regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.
Data Retention and Security:
Your data is retained for the necessary period to fulfill the purposes outlined in this policy. We implement robust security measures to protect your information and honor requests for data deletion or opting out of tracking.
User Consent and Rights:
By using our site, you consent to our data practices. You can manage your data preferences, including withdrawing consent, by contacting us.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@axiomamerica.com. For questions or concerns about your data, please reach out to us at Phone: 336.882.8729
Cookies and Tracking Technologies
Cookies: Our website uses cookies and similar tracking technologies to collect data and enhance your browsing experience. You can manage your cookie preferences through your browser settings or by using our cookie consent tool.
Web Beacons, Tags, and Pixels: We use these technologies to record information about how you browse the Site and to provide relevant advertisements.
